i9 Education Group
One group, three trusted early learning brands.
Behind The Fern, The Hive, and Community Kids Haven sits i9 Education — the group needed a site of its own to unify the brands for families, franchisees, and future team members.
Location
Australia
Completed
2025
Services
4
Where the project began
Background
i9 Education operates multiple early learning brands, each with a distinct identity, but lacked a single place to tell the group's own story — its scale, values, and the trust behind every centre brand.
Objectives
Build a group-level site that credibly represents the portfolio, helps visitors find the right brand and centre, and supports recruitment across the network — without diluting any individual brand's identity.
Audience
Prospective families exploring which brand fits them, jobseekers considering the group as an employer, and potential franchise or partnership enquiries.
What we were solving for
The site needed to represent multiple distinct brands fairly, without favoring one or flattening their differences
Trust signals (scale, experience, values) needed to be genuine and specific, not generic corporate claims
Careers and recruitment needed a clear, credible presence alongside the parent-facing content
The architecture had to support adding future brands without a structural rebuild
Planning before a single pixel
Mapped the distinct audiences a group-level site serves — parents, jobseekers, and potential partners — and their differing priorities
Reviewed each sibling brand's identity to design a group UI that complements rather than competes with them
Planned a "brands" architecture that scales cleanly if the group adds a new centre network later
Structured a careers section built for real recruitment, not just a token page
Building the visual language
A confident, neutral charcoal base with the group's signature green as the unifying accent
A clean "Our Brands" showcase that gives each sibling brand its own visual space
Trust-building sections (scale, experience, values) presented with restraint rather than overstatement
Consistent component language with the sibling-brand sites, so the family relationship is visually legible
Engineering it properly
Built on Next.js, React, and Tailwind CSS, sharing architecture patterns with the group's brand-level sites
A brand-agnostic content model that can onboard a new centre network without re-platforming
A centre locator that spans all brands in the group from a single search
Deployed on AWS alongside sibling sites for consistent performance across the whole portfolio
What shipped
What it achieved
Improvements described qualitatively — presented honestly, not inflated.
A Coherent Group Identity
One credible home for the whole portfolio, without diluting any single brand.
A Real Recruitment Presence
A careers experience built to support hiring across the network, not an afterthought.
Ready for What's Next
An architecture that can onboard another brand into the group without a rebuild.
Consistent Performance
The same fast, reliable experience as every sibling brand site.
Brand in the details
Brand Palette
Primary
#2B2B2E
Secondary
#8BC53F
Wordmark
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