Does schema markup improve my ranking?

Not directly. It makes your result richer and more clickable, which lifts click-through, and it helps engines understand the page. Think of it as improving how you appear, not where you appear.

Where does the script tag go?

In the head of the specific page it describes, or anywhere in the body. JSON-LD does not need to sit next to the content it marks up, which is why it is the format Google recommends.

JSON-LD, Microdata or RDFa?

JSON-LD, which is what this tool generates. Google explicitly prefers it because it sits in one clean block instead of being tangled through your HTML, and it is far easier to maintain.

How do I check it worked?

Google's Rich Results Test takes a URL or a code snippet and tells you which rich results the page is eligible for. Run it after you paste the markup, and again after the page is live.

Can I have more than one schema on a page?

Yes. A blog post can carry Article, BreadcrumbList and FAQPage at once. Add each as its own script tag, or combine them, and validate the result.

Free Tool

Generate JSON-LD schema, the way Google wants it

Build valid structured data for organizations, local businesses, FAQs, articles and breadcrumbs from a form. Copy the script tag and paste. Nothing leaves your browser.

Your company as an entity: name, logo, profiles. Feeds the knowledge panel.

Organization namerequiredWebsite URLrecommendedLogo URLsquare, min 112pxrecommendedShort descriptionSupport phoneSupport emailSocial profile URLsone per linerecommended

Fill in the required fields0%

Needed for the rich result: Name

How the result can look in Google

Organization name

yoursite.com

Your description appears here in the knowledge panel.

JSON-LD output

Fill in the fields to generate your structured data.

Runs in your browser. Nothing is uploaded.

Structured data is what turns a plain blue link into a rich result: the FAQ dropdowns, the star ratings, the business card in the sidebar, the breadcrumb trail. It is also written in JSON-LD, a format that is exacting about quotes, nesting and the exact spelling of a type, and it fails silently. A missing bracket does not throw an error, it just quietly does nothing, and you find out weeks later that the rich result never appeared.

What structured data buys you

Schema markup does not directly lift your ranking, but it changes how your result looks, and a result that takes up more space with a rating, an FAQ or a breadcrumb gets more clicks than the plain link above it. For a local business it can produce the knowledge panel with your hours and phone number. For an article it feeds Google News and Discover. It is one of the few SEO levers that is pure upside: correct markup can only help.

Why hand-writing it goes wrong

JSON-LD is nested JSON with a strict vocabulary from schema.org. The mistakes are always the same: a type spelled slightly wrong, a required field left out, a date in the wrong format, a stray comma that breaks the whole block. Because none of these throw a visible error, the usual way you learn about them is that the rich result never shows up and nobody knows why. Generating from a form removes the whole class of syntax mistakes.

The types that actually earn a result

There are hundreds of schema types and most do nothing visible. The ones worth your time are a short list: Organization and LocalBusiness for your brand and premises, FAQPage for the question dropdowns, Article for content, and BreadcrumbList for the path under your result. This tool covers exactly those, so you spend effort on the markup that produces a visible win rather than markup nobody will ever see.

How to use it

1
Pick the type
Choose what the page is: your organization, a local business, an FAQ, an article, or a breadcrumb trail. Each has its own small set of fields.
2
Fill in the fields
Only what you have. The tool drops empty fields rather than emitting blank keys, so a partial form still produces valid, clean markup.
3
Copy the script tag
The output is a complete script tag with the JSON-LD inside. Copy it whole.
4
Paste it into your page head
Drop it into the head of the matching page, or into your CMS's custom-code field. Then confirm it with Google's Rich Results Test.

Common mistakes

Markup that does not match the page

The structured data has to describe what is actually on the page. FAQ schema with questions that are not visible on the page is against the guidelines and can earn a penalty. Mark up what a visitor can see.

One schema block for the whole site

Schema is per-page. Your homepage gets Organization, a blog post gets Article, a location page gets LocalBusiness. Pasting the same block everywhere is worse than none.

Forgetting to validate

Paste the result into Google's Rich Results Test before you trust it. It tells you whether the page is eligible for a rich result and flags anything missing.

Dates in the wrong format

Schema dates want ISO 8601, like 2026-07-18. A friendly date like July 18 is invalid and silently drops the field. The tool's date picker gets this right for you.

Questions

Does schema markup improve my ranking?: Not directly. It makes your result richer and more clickable, which lifts click-through, and it helps engines understand the page. Think of it as improving how you appear, not where you appear.
Where does the script tag go?: In the head of the specific page it describes, or anywhere in the body. JSON-LD does not need to sit next to the content it marks up, which is why it is the format Google recommends.
JSON-LD, Microdata or RDFa?: JSON-LD, which is what this tool generates. Google explicitly prefers it because it sits in one clean block instead of being tangled through your HTML, and it is far easier to maintain.
How do I check it worked?: Google's Rich Results Test takes a URL or a code snippet and tells you which rich results the page is eligible for. Run it after you paste the markup, and again after the page is live.
Can I have more than one schema on a page?: Yes. A blog post can carry Article, BreadcrumbList and FAQPage at once. Add each as its own script tag, or combine them, and validate the result.

Related tools

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